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Skift

Hotel Direct Booking Efforts Create Lasting Loyalty: New Report

Jan 30, 2019 ... “The return on investment that was somewhat speculative [with regard to the book direct campaigns] has borne out to be very accurate. The direct ...

https://skift.com/.../hotel-direct-booking-efforts-create-lasting-loyalty-new-r...

Skift

Demand for Direct Booking Tech is Booming: New Skift Research

Apr 4, 2023 ... A survey by Hotel Tech Report showed that direct booking drivers such as booking engines and direct booking tools were one of the top tech ...

https://skift.com/2023/04/04/direct-booking-tech-demand-is-booming/

Skift

Who's Really Winning the Direct Booking Wars Between Hotels and ...

Mar 4, 2019 ... The hotels' direct-booking campaigns — even by offering discounted rates to consumers — were actually generating more revenue for hotel owners ...

https://skift.com/.../whos-really-winning-the-direct-booking-wars-between-...

Skift

4 Charts Showing Millennials' Thoughts on Loyalty and Direct Booking

May 27, 2016 ... As the correlation between loyalty programs and booking direct continues growing stronger, more than 60 percent of millennial respondents said ...

https://skift.com/.../4-charts-showing-millennials-thoughts-on-loyalty-and-d...

Skift

Can Direct-Booking Campaigns End Up With Both Sides Declaring ...

Nov 2, 2016 ... Direct booking is not really a war where one side must lose. Both the large hotel chains and online travel agencies could wind up better off ...

https://skift.com/.../can-direct-booking-campaigns-end-up-with-both-sides-...

Skift

How Delta's Loyalty Offering Is Improving Its Direct Booking Business

Jul 11, 2019 ... A decade ago around a third of Delta Air Lines tickets were sold via online travel agencies. That amount today is somewhere between 10 and ...

https://skift.com/.../how-deltas-loyalty-offering-is-improving-its-direct-boo...

Skift

Direct Booking Pushes Are Causing Complications for Travel ...

Dec 20, 2016 ... While direct bookings make up a minority of corporate travel transactions, the numbers of those who book direct are expected to grow, the report ...

https://skift.com/.../direct-booking-pushes-are-causing-complications-for-tr...

Skift

Hotel Direct-Booking Pushes Really Worked and Owners Were Big ...

Nov 1, 2017 ... Hotel Direct-Booking Pushes Really Worked and Owners Were Big Winners.

https://skift.com/.../hotel-direct-booking-pushes-really-worked-and-owners-...

Skift

How Hotels Leverage AI and Marketing to Win the Booking Race

Mar 6, 2024 ... The pandemic initially tipped the scales in favor of direct bookings due to safety concerns and the need for flexible booking options, but ...

https://skift.com/.../qa-how-hotels-can-leverage-ai-and-digital-marketing-to...

Skift

This Is How Hotels Could Win the Direct Booking Wars

Aug 2, 2016 ... Should hotels win, brands stand to see stocks rise by as much as 16 percent and owners by 3 percent, with OTAs seeing a 23 percent drop in their ...

https://skift.com/.../this-is-how-hotels-could-win-the-direct-booking-wars/